- how many ads exists for those words;
- what pages are shown in the search results.
- The adwords Help Center
- The adwords Learning Center (both text and multimedia lessons available):
1. Avoid the biggest mistake of buying highly searched single words.
Choosing a single highly searched word when dealing with Ad Words seems logical, as more searches means more times your ad is showed.
But this puts you in competition with many people which pay a lot for the same words (it doesn’t mean always the right way, but this is the reality). And then ask a question: can a single word entirely represent your product? Honestly, investing in expensive single words, ,
2. Choose phrases rather than a single word.
When people do a search, they generally search for a product, information, services or solution that can solve their SPECIFIC needs.
You don”t search for “travel”, but will instead search for “travel deal to cuba”. So instead of investing to the very expensive “travel”, even if it is highly searchable, you would rather buy the ad word “travel deal to cuba”. Invest in phrases, not words.
3. Go for Relevancy rather than for frequency.
The most cost effective way you want to display your ad is when it is relevant to the search, don’t you?
When choosing the ad phrase, try to make it looking like a solution or an answer to the people search. For instance, when you do a search, you use words that are familiar to you, and not always proper English, or the correct technical terms are used. For that reason, pay attention on words with potential misuse or spellings errors, and choose different combination of phrases that might be entered, even if they don’t impress you by its significant search volume numbers.
4. Broad your horizons.
OK, you finally decided to invest in “travel deal to cuba”. Don”t limit yourself by only this phrase. Go around and you might find that such combination as “discount flights to cuba”, “cuba all inclusive vacation”, “cuba vacation package deals”, “all inclusive travel to cuba”, “cuba bargain travel”, “caribbean travel deals”, and other phrases that somebody interested in learning more information about would use to search.
5. A step away from the crowd.
As part of your research before going with Google Ad Words, google each word or combination you are considering. You need to check to see:
If the ad phrase already has several ads, and more ads repeating on the next two pages of the search engine results, you might need to find a better one.
6. Write your ad carefully.
A headline, two lines of text, and a link to your site – seem like not too much to do, but it’s the most important step in your Google Ad Word campaign. The best way to create an effective ad is to see the different examples from other sites. The general rule is that the headline should summarize the benefits of visiting the site, and two text lines should include hot button words that further explain the link. Make sure you ad does not looks like a spam
7. Set a realistic budget.
Set your maximum spending budget per day. If you exceed your budget Google will let you know. if you want to advertise effectively on a very small budget, I would first advise to learn as much as you can about Google Adwords, ideally before you even start. This will help you maximize your results while also avoiding expensive mistakes. I’d suggest starting with the free resources linked to below. It is worth the time its taken.
The AdWords Report Center allows you to customize your performance reports and to track and manage multiple facets of your AdWords campaigns. Reporting gives you a sense of where your campaign’s coming from. If your cost per conversion had been running at $100, then it suddenly drops 20% for a few weeks, then a good report will tell you what’s going on. There might be many reasons for loosing money, but unless you know what sort of figures you’ve been obtaining historically, you don’t have any sense of perspective.
Knowing which phrases produce the best results can help you find similar words and phrases to add to your Google list.
But this puts you in competition with many people which pay a lot for the same words (it doesn’t mean always the right way, but this is the reality). And then ask a question: can a single word entirely represent your product? Honestly, investing in expensive single words, ,
2. Choose phrases rather than a single word. When people do a search, they generally search for a product, information, services or solution that can solve their SPECIFIC needs.
You don”t search for “travel”, but will instead search for “travel deal to cuba”. So instead of investing to the very expensive “travel”, even if it is highly searchable, you would rather buy the ad word “travel deal to cuba”. Invest in phrases, not words.
3. Go for Relevancy rather than for frequency.
The most cost effective way you want to display your ad is when it is relevant to the search, don’t you?
When choosing the ad phrase, try to make it looking like a solution or an answer to the people search. For instance, when you do a search, you use words that are familiar to you, and not always proper English, or the correct technical terms are used. For that reason, pay attention on words with potential misuse or spellings errors, and choose different combination of phrases that might be entered, even if they don’t impress you by its significant search volume numbers.
4. Broad your horizons.
OK, you finally decided to invest in “travel deal to cuba”. Don”t limit yourself by only this phrase. Go around and you might find that such combination as “discount flights to cuba”, “cuba all inclusive vacation”, “cuba vacation package deals”, “all inclusive travel to cuba”, “cuba bargain travel”, “caribbean travel deals”, and other phrases that somebody interested in learning more information about would use to search.
5. A step away from the crowd.
As part of your research before going with Google Ad Words, google each word or combination you are considering. You need to check to see:
If the ad phrase already has several ads, and more ads repeating on the next two pages of the search engine results, you might need to find a better one.
6. Write your ad carefully.
A headline, two lines of text, and a link to your site – seem like not too much to do, but it’s the most important step in your Google Ad Word campaign. The best way to create an effective ad is to see the different examples from other sites. The general rule is that the headline should summarize the benefits of visiting the site, and two text lines should include hot button words that further explain the link. Make sure you ad does not looks like a spam
7. Set a realistic budget.
Set your maximum spending budget per day. If you exceed your budget Google will let you know. if you want to advertise effectively on a very small budget, I would first advise to learn as much as you can about Google Adwords, ideally before you even start. This will help you maximize your results while also avoiding expensive mistakes. I’d suggest starting with the free resources linked to below. It is worth the time its taken.
The AdWords Report Center allows you to customize your performance reports and to track and manage multiple facets of your AdWords campaigns. Reporting gives you a sense of where your campaign’s coming from. If your cost per conversion had been running at $100, then it suddenly drops 20% for a few weeks, then a good report will tell you what’s going on. There might be many reasons for loosing money, but unless you know what sort of figures you’ve been obtaining historically, you don’t have any sense of perspective.
Knowing which phrases produce the best results can help you find similar words and phrases to add to your Google list.
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