Luxury Fashion 2011

Luxury Fashion

Luxury Fashion 2011

New London shopping centre Westfield is aiming to launch itself as a luxury fashion-savvy brand by having popular fashion magazine Grazia edited from its environs. Grazia journalists and other staff will be housed in a perspex pod within the shopping centre for a week from 3rd November allowing shoppers to see the fashionistas at work. The magazine put together that week will be sold as a special edition, ‘Grazia Live’.
With such a stunt, Westfield hopes to grab the interest and the cash of a wealth of shoppers at the massive new fashion Mecca, which includes retail units from designer labels such as Gucci and Prada as well as the high-street staples.
The partnership begins before this with a ‘personal invitation’ inside Grazia’s 22 October edition inviting readers to attend the centre’s opening on 30th October. Fashion and shopping lifestyle are played upon further and other activity will include a downloadable Grazia/Westfield iTunes playlist and an exclusive presence for Westfield on Grazia’s new